Our goal is simple.. We create beauty essentials to help women conquer their world. Modern Women are on the go from the time we rise. Our beauty products and regimens need to keep up with us; a swipe, a spray, a quick glance, then back at it. We thrive on high performance living, dreaming big, and looking good while doing it all. Our products are made in California, by Women, for Women. Look forward to two new exciting additions to the line for the holidays.